At Western Direct Insurance, we work hard to save you money and to make insurance easy to buy.

But that’s only the beginning, because an insurance policy is more than a piece of paper—it’s a promise. It’s us saying to you, if something goes wrong, we’ll be there for you. We’ll take care of things and treat you right.

It may not occur to you when you’re shopping for a policy, but when you choose an insurance company, you’re choosing someone you may need to lean on someday when the thing you hope never happens, happens. So it’s important to spend at least a moment or two thinking about the company you’re putting your trust in.

Why trust Western Direct Insurance?

For starters, our call center professionals are licensed, and they work for you.

We’re also part of Western Financial Group, a strong and growing company that was born in Western Canada in 1996. The company’s roots are here. Its people live and work alongside you. They’re your neighbours and friends. And that’s how you’re going to be treated—like a neighbour and friend.

Of course, being neighbourly and friendly isn’t enough. Trust is also based on competency, strength, and breadth of services. So here are a few other important facts about Western Financial Group you should know:

  • It has the largest network of insurance brokerages in Western Canada.
  • More than 550,000 customers turn to Western to insure their lives, homes, farms, businesses, cars, RVs, motorcycles, watercraft, and even their pets.
  • It’s owned by the Desjardins Group, a prominent insurance and wealth management company with 43,600 employees.

With Western Direct Insurance, you get the best of both worlds—a company comprised of people who intuitively understand your needs because they’re a part of your community, and the strength and sophistication that comes with being part of the Western Financial, The Personal Insurance Company, and Desjardins Group family.

At the end of the day, we do more than sell insurance. We help the people of Western Canada protect and invest in what matters to them most.


This site is owned and operated by Western Direct Insurance Inc. which operates in British Columbia as Western Direct Insurance Agency. We are committed to our customers. Our online insurance quote system is quick and efficient. If at any time you have a question, our licensed professionals are accessible to you 24 hours a day, 7 days a week.

For our customers in Alberta, British Columbia, Saskatchewan, Manitoba and the Territories we offer home, condo and tenant insurance. Western Direct Insurance also provides car, motorcycle and recreational vehicle insurance for residents in Alberta and the Territories.

Home, condo and tenant, car, motorcycle and recreational vehicle insurance is underwritten by The Personal Insurance Company. Operating for more than 35 years, The Personal is trusted by over 600 organizations in the public and private sector.