Failed Social Media - Where Are They Now?

Thursday, July 17, 2014

Social media Social Media is extremely popular nowadays. However, the popularity is limited to a few websites which include, but are not limited to, Facebook and Twitter. There are many other social media sites that gained popularity at the time they were launched, but people lost interest in them soon after.  Here is a list of such social media sites.

iTunes Ping

iTunes Ping was a social media site developed by Apple. This is also known as Ping and was Apple’s answer to MySpace and Facebook. However, Ping was not able to attract the audience it was expecting. This was due to many reasons. Firstly, Ping was not offering anything new. Users were already getting the experience offered by Ping on MySpace and Facebook. In addition, the Ping interface was restricted. The songs on Ping were only accessible for the first 30 seconds and it even cut off Facebook integration. 


Orkut is owned and run by Google. It was launched in 2004 before Facebook. However, it quickly lost popularity after Facebook was launched a couple of months later. The reason Orkut failed was because the user interface of the site was very slow. In addition, an Orkut profile cannot be located in Google’s search results. Orkut gained popularity in Brazil, but that too proved to be short-lived.


MySpace was launched in 2003. Its features were promising, but it lacked in a couple of aspects. Due to this, MySpace failed once Facebook went online. MySpace offered users a chance to communicate with celebrities and bands and allowed sharing music. However, people want to interact with actual people instead of bands and celebs. MySpace emphasized on building its advertisement platform which was another reason for its downfall. Now, MySpace has become a social media hub for musicians. If you are an upcoming musician and want to be noticed, MySpace is the place for you.

After Facebook went viral, many of these sites redesigned their user interface (UI). However, they were not able to appeal much to the people thereafter.