The Canadian Population's Internet Use and Habits

Thursday, July 3, 2014

internet useIndustry Canada conducts two Canadian internet use surveys every year, with the data collected by Statistics Canada. The 2013 surveys have not yet been released, but the 2012 surveys provide some interesting information.

  • 83 per cent of Canadians over the age of 16 use the internet. 48 per cent of those over the age of 65 now use it.

  • 87 per cent of British Columbia's residents use the internet, 85 per cent of Alberta's and Newfoundland and Labrador and New Brunswick trail with 77 per cent. 

  • 93 per cent of Kelowna's residents use the internet, 90 per cent of Regina's and Victoria's, 89 per cent of Calgary's, 88 per cent of Vancouver's and Toronto's, 84 per cent of Montréal's.

  • 83 per cent of households have internet at home, with 97 per cent reporting high-speed connections. Alberta and British Columbia lead with 86 per cent of connected homes. 

  • 98 per cent of families with an income above $94,000 have internet at home, 58 per cent of those with an income smaller than $30,000 do. 

  • 61 per cent of unconnected homes report not being interested in a home connection, while 22 per cent attribute it to the cost of a connection or the equipment.

  • 69 per cent of connected homes access the internet from more than one device, 74 per cent from laptops, 62 percent from desktops and 59 per cent from hand-held devices.

  • Only 31 per cent of Canadians use the internet for more than ten hours a week.

  • 81 per cent of Canadian internet users have security software, but 16 to 24-year-olds trail with only 71 per cent.

  • 67 per cent of Canadians use Facebook and other social networks, 70 per cent of women and 64 per cent of men.

  • 43 per cent of internet users make voice or video calls.

  • 54, 39 and 50 per cent consume video, television and music, respectively.

  • Canadians spent a total of $18.9 billion on the internet in 2012. 

  • 56 per cent of internet users report making online purchases. 69 per cent of web users between ages 20 and 34 buy online.

  • Of all online purchases, 82 per cent are from Canadian companies, 63 per cent from American companies and 21 per cent from companies located elsewhere.

  • 58 per cent of online shoppers buy travel tickets and accommodation online, 52 per cent buy events tickets and 18 per cent buy food and groceries.

  • 23 per cent of Canadians report selling things online.

Now you know how typical or atypical you are relative to the general population regarding internet use.