Campaigns to Help Reduce Preventable Injuries in Alberta

Monday, May 26, 2014

Alberta Injury

In recent years Alberta has seen a slew of accident prevention strategies in response to some alarming findings on the province's injury rates.

Statistics of Preventable Injuries in Alberta:

  • More than four Albertans are killed in accidents daily, for an annual total of 1,669 deaths.

  • Per year, 431,705 Albertans visit emergency departments to have injuries treated, of whom 28,877 are hospitalized.

  • Compared to the average Canadian who spends $620 on accidents per year, the average Albertan spends $918.

  • Alberta spends $2.94 billion per year on preventable injuries.

  • Injury is the leading cause of death for Albertans under the age of 45.

It is clear that this must be addressed. 

  • In 2013 the Alberta Centre for Injury Control & Research, together with the Community Against Preventable Injuries, launched a marketing campaign to increase awareness of, and combat, preventable injuries. Most of the campaign is focussed on social marketing, with plenty of safety advice, competitions, branded merchandise and so forth. The aim is to get people to think more carefully about the decisions they make that may lead to accidents.

  • Injury Alberta is a university-led partnership of organisations which runs a similar campaign. It has stipulated an objective of reducing injuries in the province by 30 per cent by 2015. Its aim is to bring together participants in various sectors and research fields to devise practical strategies to make the province safer. It is modelled after Vision Zero, a Swedish road safety organisation, who collaborated with the motor vehicle industry, road traffic planners, road safety engineers, law enforcers, health professionals, educators, and road users to make Swedish roads some of the safest in the world.

  • Alberta Health Services also provides injury prevention and safety information on its website, which it divides into advice for health professionals, for schools and teachers, for the elderly, for youth and for parents to keep their children safe.

Without paying attention to our decisions and actions, we cannot improve our own safety.