What's New in Social Media

Friday, January 3, 2014

Social MediaSocial media may have started off as a trend, but it has slowly and gradually become a necessity. These platforms are a great way of keeping in touch with friends and family. In addition, they are a quite helpful for businesses as they can attract potential customers. If your knowledge on social media websites is limited to Facebook and Twitter, read on to find out about new and returning contenders.


Google +

Facebook is currently dominating the social media scene. However, Google + is a rapidly expanding network. Facebook has 70% users hooked onto its UI while Google + is not far behind with 50%. Eventually, Google + may catch up with Facebook.


LinkedIn is a social media platform for professionals. The website has more than 50% users who are based outside the United States and there are 200 million LinkedIn users in total. Every two seconds, a new user joins LinkedIn, which makes it a rapidly expanding social media hub.


This social media website was around before Facebook. However, as Facebook gained popularity, people lost interest in MySpace. The UI of MySpace was not as attractive as Facebook, which is why the platform was eventually used the most by musicians. However, it is gradually gaining popularity again and recently received an upgrade and a better interface.


Pinterest is generally perceived as a social media site to sharing pictures only. However, there is a lot more to this misunderstood social media website. It may not be immensely popular among the general public as a social media hub, but it is loved by businesses. The informative and entertaining pictures shared on Pinterest drive a large number of consumers to it. Businesses, on the other hand, promote their products and services on Pinterest. Research shows that 90% of retailers use Pinterest for advertisement. This number was only 81% the previous year.
These are some of the most popular social media websites at this point in time.