Important:  Please read these rules before entering this contest (the "Contest").  By participating in this Contest, you agree to be bound by these Official Rules and represent that you satisfy all of the eligibility requirements below. 

1. Eligibility.  

NO PURCHASE NECESSARY.  This Contest is open to all residents of the Province of Alberta who are at least 18 years of age or older.  IF YOU DO NOT MEET ANY OF THESE REQUIREMENTS, OR ANY OTHER ELIGIBILITY REQUIREMENTS IN THESE OFFICIAL RULES, YOU ARE NOT ELIGIBLE TO WIN A PRIZE, AND WESTERN DIRECT INSURANCE (“WDI”) RESERVES THE RIGHT NOT TO AWARD PRIZES TO YOU.  To be eligible to win a prize, entries must be completed and received by WDI in the manner and format designated below.  Directors, officers and employees of WDI and any of their respective affiliate companies, subsidiaries, agents, professional advisors, advertising and promotional agencies, and immediate families of each are not eligible to win any prizes.  All applicable federal, provincial and municipal laws and regulations apply.  

2. Disclaimer.  

WDI, Facebook, Inc., any participating sponsors, and any of their respective parent companies, subsidiaries, affiliates, directors, officers, professional advisors, employees and agents (collectively, the "Released Parties") will not be responsible for: (a) any late, lost, misrouted, garbled or distorted or damaged transmissions or entries; (b) telephone, electronic, hardware, software, network, Internet, or other computer- or communications-related malfunctions or failures; (c) any Contest disruptions, injuries, losses or damages caused by events beyond the control of WDI or by non-authorized human intervention; or (d) any printing or typographical errors in any materials associated with the Contest.

3. Contest Period.  

The Contest will run from July 21, 2014 to August 1, 2014 (the "Contest Period").  All entries must be received during the Contest Period to be eligible to win a prize. 

4. How to Enter.  

During the Contest Period (1) visit the WDI Facebook page at www.facebook.com (2) “Like” the WDI Facebook page; (3) complete all required fields on the online registration form; and (4) submit a captioned photo of you or someone you know sporting their favorite CFL team (the “Submission”).  By uploading your Submission, you agree that your Submission conforms to the Submission Guidelines and Content Restrictions listed below (collectively, the “Guidelines and Restrictions”) and that WDI, in its sole discretion, may remove your Submission and disqualify you from the Contest if it believes in its sole discretion that your Submission fails to conform to the Guidelines and Restrictions.  By uploading your Submission, in addition to rights granted below, you: (a) grant to WDI all rights necessary to display your Submission on WDI’s website and WDI’s social media pages; (b) hereby waive any so-called moral (e.g., creative rights) in your Submission; (c) represent and warrant that you have the right to grant the rights granted in these Official Rules; and (d) represent and warrant that your Submission and its use as contemplated in these Official Rules does not and will not violate, misappropriate, or infringe upon any law or regulation or the rights of any third party, including any copyright, trademark, or any rights of publicity or privacy, or any other intellectual property or proprietary rights. 

Submission Guidelines:

  • The Submission must be a digital photo. No printed photos and/or black and white photos will be accepted;
  • Submissions must be a high resolution image and at least 500 pixels wide. The maximum file size is 10 MB. All photos must be in .jpg format;
  • Submissions featuring multiple individuals will count as one entry;
  • Permitted:
    • Images may be cropped and rotated as necessary as long as the rectangular format is maintained and the size is within the specifications set out above;
    • Images may be resized as long as the aspect ratio is maintained;
    • Red-eye removal and spot editing is allowed;
    • Use of filters to sharpen, soften, blur, despeckle or remove noise is permitted;
    • Use of corrective functions to improve the natural appearance of the image, such as levels, contrast, brightness, curves, intensity, tone, hue, saturation, lightness, value, colour balance and tint is allowed;
  • Not Permitted:      
    • No borders or frames may be added to images;
    • No watermarks, signatures or copyright notices may be added to images;
    • Artistic filters are not permitted;
    • The Submission must be entrant's original creation and owned one hundred percent (100%) by the entrant; and
    • The Submission cannot have been submitted previously in a promotion of any kind or exhibited or displayed publicly through any   means, and must not have been used for financial gain or compensation by the entrant;

Content Restrictions:

  • The Submission must not contain material that violates, misappropriates, or infringes upon any law or regulation or the rights of any third party, including any copyright, trademark, or any rights of publicity or privacy, or any other intellectual property or proprietary rights;
  • The Submission must not disparage any person or entity;
  • The Submission must not contain material that is inappropriate, indecent, obscene hateful, tortious, and/or defamatory; and
  • The Submission must not contain material that is unlawful, in violation of or contrary to the laws or regulations in any jurisdiction where Submission is created.

For All Submissions:  You may submit no more than a total of one Submission during the Contest Period.  Submissions received from any person or email address in excess of the stated limit, whether through multiple or different Facebook accounts or other applicable accounts or means, will be void.  Entrant must have signed permission from all individuals (parents/legal guardian of children, if featured and if not your own) that appear in the Submission to use their name and image in the Submission and to grant the rights set forth herein.  If requested by WDI, entrant must be able to provide such permissions in a form acceptable to WDI.  By uploading a Submission, entrant agrees to abide by these Official Rules and consents to their name, photo and likeness being used in any publicity carried out by WDI in all or any part of Canada and/or online, without further compensation, should they win a contest prize.  This consent includes, but is not limited to, the posting of the name of the selected entrants on the website (westerndirect.ca) and on WDI social media pages including Facebook, Twitter, YouTube, Google+ and Linked In.  In addition, entrants also agree to the use of their personal information disclosed in or in connection with their entries by WDI and/or its affiliates for the purpose of administering the contest.  WDI does not knowingly collect personal information from children under the age of majority without the consent of a parent or guardian. 

5. Selection Process. 

All valid Submissions will be posted on the WDI Facebook page during the Contest Period. Facebook users will be encouraged to vote for their favorite entry by clicking the “Like” button next to the Submission (users may only vote once during the Contest Period).  Winners will be selected on August 4, 2014 based on the total number of votes received as follows:

i. The Submission with the highest number of votes at the end of the Contest Period will be eligible to win the Grand Prize (as defined below);

ii.   The Submission with the second highest number of votes at the end of the Contest Period will be eligible to win the 2nd Place Prize (as defined below); and

iii.   The Submission with the third highest number of votes at the end of the Contest Period will be eligible to win the 3rd Place Prize (as defined below). 

If there is a tie in any of the prize categories listed above, a random draw will be held among the top entrants of that category to determine the winner of that category.  For certainty, the prize categories are: (i) Grand Prize; (ii) 2nd Place Prize; and (iii) 3rd Place Prize.

6. Identity of Entrant. 

If a dispute arises about the identity of the entrant, entries made online will be declared made by the authorized account holder of the email address submitted at time of entry.  An authorized account holder is defined as the natural person who is assigned to an email address by an Internet access provider, online service provider or other organization (e.g., business, educational institution) that is responsible for assigning email addresses for the domain associated with the submitted email address.  The potential winner may be required to provide WDI with proof that the potential winner is the authorized account holder of the email address associated with the winning entry.

7. Prize Details.  

Three prizes will be awarded as follows:  

1. Grand Prize: 

One (1) signed Calgary Stampeders Jersey; ten (10) tickets to the Calgary Stampeders home game on August 9, 2014 at McMahon Stadium in Calgary, Alberta; and various WDI promotional items (including, but not limited to, diffusers, mugs, water, wristbands, etc.).  Winners are responsible for their own travel to and from the event and all other incidental costs associated with attending the game.  The total approximate retail value of the Grand Prize is $800.00 CDN.

2. 2nd Place Prize: 

One (1) unsigned Calgary Stampeders Jersey; Eight (8) tickets to the Calgary Stampeders home game on August 9, 2014 at McMahon Stadium in Calgary, Alberta; and various WDI promotional items (including, but not limited to, diffusers, mugs, water, wristbands, etc.).  Winners are responsible for their own travel to and from the event and all other incidental costs associated with attending the game.  The total approximate retail value of the 2nd Place Prize is $450.00 CDN.

3. 3rd Place Prize: 

Eight (8) tickets to the Calgary Stampeders home game on August 9, 2014 at McMahon Stadium in Calgary, Alberta; and various WDI promotional items (including, but not limited to, diffusers, mugs, water, wristbands, etc.).  The total approximate retail value of the 3nd Place Prize is $300.00 CDN.

4. Bonus Prizes:

Two bonus prizes available, each consisting of Ten (10) tickets to the Calgary Stampeders home game on August 9, 2014 at McMahon Stadium in Calgary for the first two entrants to receive One hundred fifty (150) Facebook votes ("likes") for their Submission.  The total approximate retail value of each Bonus Prize is $300.00 CDN.

The Contest prizes must be accepted as awarded and are not transferable or convertible to cash. WDI reserves the right to substitute a prize of equivalent or greater value if the prize cannot be awarded as described for any reason.

8. Odds of Winning. 

Odds of winning depend on the number of votes (“likes”) received by each Submission by the end of the Contest Period. 

9. Notification of Potential Winners. 

Selected entrant(s) will be contacted by telephone on or before August 5, 2014.  If WDI is unable to contact a selected entrant after two (2) reasonable attempts, or if the selected entrant fails to respond within two (2) days of WDI’s attempts to contact them, the Prize is forfeited and WDI reserves the right in its sole discretion to select another entry.  In order to be declared a winner, a selected entrant must correctly answer a time-limited four part mathematical skill-testing question administered by telephone.  In addition, selected entrants will be required to sign a standard Declaration and Release form declaring their eligibility, their adherence to the Official Rules, and releasing WDI from any liability other than to award the prize as described.   The inability or failure of a selected entrant to correctly answer the skill-testing question or to provide the above required items within the time prescribed by WDI will result in WDI selecting another entry.

10. No Facebook Endorsement.  

This Contest is in no way sponsored, endorsed or administered by, or associated with Facebook, Inc.  Any information you provide in connection with the Contest is to WDI and/or its sponsors/administrators and not to Facebook.  You understand that by using and interacting with www.facebook.com, you are subject to the terms, conditions, and policies that govern the use of www.facebook.com.  You should therefore review the applicable terms and policies for www.facebook.com, including privacy and data gathering practices, before using or interacting with Facebook. 

11. General Release. 

By entering the Contest, you release WDI and all Released Parties from any liability whatsoever, and waive any and all causes of action, for any claims, costs, injuries, losses, or damages of any kind arising out of or in connection with the Contest or delivery, mis-delivery, acceptance, possession, or use of or inability to use any Prize (including, without limitation, claims, costs, injuries, losses and damages related to any loss, personal injuries, death, damage to or destruction of property, infringement of intellectual property rights, or claims based upon rights of publicity or privacy, or defamation (whether intentional or unintentional). 

12. Use of Winner’s Name, Likeness, etc. 

By entering, contestants agree to abide by these Official Rules and consent to their name, photo and likeness being used in any publicity carried out by WDI in all or any part of Canada and/or online, without further compensation, should they win a Contest Prize.  This consent includes, but is not limited to, the posting of the name of the selected entrants on the website (westerndirect.ca) and on WDI media pages including Facebook, Twitter, YouTube, Google+ and Linked In.  In addition, contestants also agree to the use of their personal information disclosed in or in connection with their entries by WDI and/or its affiliates for the purpose of administering the contest.  WDI does not knowingly collect personal information from children under the age of majority without the consent of a parent or guardian.  As a condition of being awarded any Prize, a winner agrees to have their photograph taken at the Stampeders home game on August 9, 2014,and consents to this photograph (along with their name, hometown and/or Prize information) being used in any publicity carried out by WDI, including but not limited to WDI media pages and website.  

13. Affidavit and Release. 

As a condition of being awarded any Prize, a winner may (in WDI's sole discretion) be required to execute and deliver to WDI a Declaration and Release Form, confirming  acceptance of these Official Rules, a release of liability, and consent to use such winner’s name, photo, likeness, hometown, and/or Prize information without further permission or compensation.

14. Privacy and Security. 

Contestants agree that there are inherent risks associated with sending personal information electronically, and acknowledge that WDI cannot guarantee the privacy and security of email communication and/or public web pages.  Western accepts no liability or responsibility whatsoever with respect to any personal information of entrants that is incorrect, incomplete, intercepted, corrupted, lost, destroyed, or does not reach its intended destination, and which may limit an entrant’s ability to participate in this Contest.

14. Miscellaneous.  

The Contest and these Official Rules will be governed, construed, and interpreted under the laws of the Province of Alberta.  Entrants agree to be bound by these Official Rules and by the decisions of WDI, which are final and binding in all respects.  WDI reserves the right to change these Official Rules at any time, in its sole discretion, and to suspend or cancel the Contest or any entrant's participation in the Contest should viruses, bugs, unauthorized human intervention, or other causes beyond WDI's control affect the administration, security or proper play of the Contest, or WDI otherwise becomes (as determined in its sole discretion) incapable of running the Contest as planned, in which event all Prizes will be awarded via the selection process outlined in these Official Rules, from among all eligible entries received prior to cancellation.  Notwithstanding the foregoing, WDI reserves the right to amend, modify, or cancel the Contest at any time without notice.  Entrants who violate these Official Rules; violate any law, rule, or regulation in connection with participation in the Contest; tamper with the operation of the Contest or engage in any conduct that is detrimental or unfair to WDI, the Contest, or any other entrant (in each case as determined in WDI's sole discretion) are subject to disqualification from entry into the Contest.  WDI reserves the right to lock out persons whose eligibility is in question or who have been disqualified or are otherwise ineligible to enter the Contest.  Any provision of these Official Rules deemed unenforceable will be enforced to the extent permissible, and the remainder of these Official Rules will remain in effect.