Western Direct Insurance to donate $10 for every insurance quote completed in October to fight cancer

Partners with Canadian Cancer Society to launch Quote for a Cure campaign


Quote for a CureNearly 89,000 Canadian women will be diagnosed with some form of cancer this year.

That’s why Western Direct Insurance is partnering with the Canadian Cancer Society to fight back against cancer during Women’s Health Awareness Month this October.

Through its Quote for Cure fundraising campaign, Western Direct Insurance will donate $10 to the Canadian Cancer Society for every completed car or home insurance quote received online at westerndirect.ca or toll-free at 1-855-674-6338 during the month of October.


“We are very proud to be able to support our community and the Canadian Cancer Society through Quote for a Cure,” said Jeff Burke, President and CEO, Western Financial Group (Network) Inc. “By completing an insurance quote with us, our customers can immediately benefit the Canadian Cancer Society."

Money raised through Quote for a Cure is being designated to Canadian Cancer Society-funded research into women’s cancers. Furthermore, the campaign will remind women to talk to their doctors about screening and early detection – two of the most important tools that you have in the fight against cancer. In most cases, catching cancer in its early stages is the key to successfully beating it.

“Approximately 40 per cent of Canadian women will develop some form of cancer in their lifetimes,” said Dan Holinda, Executive Director of the Canadian Cancer Society, Alberta/NWT Division. “Cancer affects every one of us, either directly or indirectly, which is why partnerships with companies like Western Direct Insurance and programs like Quote for a Cure are so important – they help make an impact in the fight against cancer.”

About Western Direct Insurance

Western Direct Insurance Inc. operates in British Columbia as Western Direct Insurance Agency. For our customers in Alberta, British, Columbia, Saskatchewan, Manitoba and the Northwest Territories we offer home, condo and tenant insurance. Western Direct Insurance also provides car, motorcycle and recreational vehicle insurance for residents in Alberta and the Northwest Territories. Want to know more about Western Direct Insurance visit our website at westerndirect.ca and get a Quote for a Cure.
Western Direct is a part of Western Financial Group, a leader in property, liability and life insurance as well as banking and investment services.

About the Canadian Cancer Society

The Canadian Cancer Society fights cancer by doing everything we can to prevent cancer, save lives and support people living with cancer. Join the fight! Go to fightback.ca to find out how you can help. When you want to know more about cancer, visit our website at cancer.ca or call our toll-free bilingual Cancer Information Service at 1-888-939-3333


Rod Cunniam
Western Direct Insurance



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