High River, AB, January 31, 2014 – For the second consecutive year, Western Direct Insurance will launch a new television commercial for Alberta viewing audiences during CTV’s broadcast of the Super Bowl.  Super Bowl XLVIII will air on CTV on Sunday, February 2.

2014 Superbowl

“We’re thrilled to be showcasing Western Direct Insurance on the stage of the year’s biggest sporting event,” said Rod Cunniam, Chief Operating Officer with Western Direct Insurance.  “Western Direct has been a passionate supporter of football through our partnership with the Calgary Stampeders and we look forward to showcasing our great value and exceptional customer service through one of television’s largest audiences.”

To view Western Direct Insurance’s Super Bowl commercial, click here.


Western Direct Insurance Call Centre staff will be working extended hours this Sunday. Expert insurance advisors can be reached at 1 (855) 674-6338 to care for and handle customer inquiries.

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