In Your Community - GO WESTERN

In Western Canada, we put our stock in family and friends, neighbours and community. Westerners look out for each other and when we see an opportunity to help, we get involved.

At Western Direct Insurance, we share these values. After all, our roots are here. Our people live and work in communities right across the West. While our products help to protect communities, our people help to build them by supporting local groups and events that bring communities together.

We are proud to support organizations such as Canadian Cancer Society, Soup Sisters, The Calgary Interfaith Food Bank, The Calgary Humane Society, Educational Institutions and the Foothills Medical Centre.

We are also proud to support our local sport franchises and have corporate partnerships with the Calgary Stampeders and the Edmonton Oilers.

Look for us in your local community at an event or charity that focuses on community service, health and wellness or education. You can also visit our Western Direct Insurance Interactive Channel to see us featuring special stories in communities across Western Canada.

Western Direct Insurance in the Community

2500-donation-cheque Western Direct volunteered at the Calgary Interfaith Food Bank for the fourth year in a row. We didn't show up empty handed, either! We went with a $2,500 donation. We're already looking forward to a 5-peat in 2016. Learn More
Western Direct headed out to Calgary's Sue Higgins Park on June 17th to help city employees plant new trees. This was our first opportunity to work with the city, and we were eager to get our hands dirty! Learn More
wdi-making-soup Western Direct was in Diamond Valley, AB, making soup for the women, children and youth of local shelters with the Diamond Valley Soup Sisters and Broth Brothers.  We were "souper" excited to have this second opportunity to work with this awesome organization! Learn More
Volunteers from Western Direct Insurance presented the Edmonton Food Bank with a check for $2,000 for the Every Plate Full campaign, then spent the day packing food hampers. Learn More

As a proud sponsor of the Calgary Stampeders football club, Western Direct Insurance had the honour of hosting t the CFL's famed trophy at its head office in High River Alberta, and took the opportunity to arrange a surprise visit to Ecole Joe Clark Elementary School. Learn More
presenting-food-bank-cheque Volunteers from Western Direct Insurance presented the Calgary Interfaith Food Bank with a cheque for $2500; then spent the day packing food hampers during our Third Annual Calgary Food Bank event.  Learn More
delivering-toys December 12th saw the Western Direct Elves delivering the toys from our Second Annual Wheels from Western Toy Drive to the Alberta Children's Hospital. Learn More
Western Direct Insurance raises a record $30,000 for the Canadian Cancer Society through its annual Quote 4 Cures campaign.  Funds raised will help fund research.  Learn More
Quote 4 Cures
Western Direct Insurance joins the fight against women's cancers with its third annual Quote 4 Cures campaign.  For every home or auto insurance quote completed throughout the month of October, Western Direct will donate $10 to the Canadian Cancer Society.  Learn More
Annual Dog Jog
Western Direct Insurance and PetSecure attended the Calgary Humane Society’s 14th annual Dog Jog The event took place in South Glenmore Park on June 8th.  Find out more about the 5Km walk, events, and how Western Direct Insurance and our sister company PetSecure got involved to show our continued support.  Learn More
Western Direct Insurance was recognized by the Sponsorship Marketing Council of Canada with the Award of Distinction for Small Budget Category for our community involvement and sponsorship of Quote 4 Cures supporting the Canadian Cancer Society.  Learn More
Western Direct Insurance TV Commercial Western Direct Insurance is proud to participate in The Canadian Cancer Society’s Daffodil Month this April to let people fighting cancer know that they are not alone. To activate Daffodil Month and show our support, Western Direct Insurance made a donation and purchased daffodil pins for all Western Direct Insurance and Western Financial Group teammates across Alberta.  Learn More
Western Direct Insurance TV Commercial Everyone is Going Western!  Western Direct Insurance is proud to advertise in Calgary and Edmonton Alberta for the second consecutive year during SuperBowl! In our newest commercial, not even the SuperBowl can keep everyone from wanting to GO Western to get a quick online car or home insurance quote and save! Learn More
Wheels From Western Direct - Holiday Toy Drive 2013 On December 16th, the Western Direct Insurance Elves were busy delivering toys with wheels to the Alberta Children's Hospital as part of their first annual "Wheels From Western Direct Insurance" Holiday Toy Drive. Learn More
WDI's Second Annual Calgary Food Bank Volunteer Event On December 5th, a group of 11 Western Direct Insurance volunteers took part in their second annual Calgary Food Bank volunteer event. Our volunteers helped put Christmas hampers together and presented a $2,500 donation to the organization. Learn More
WDI Scholarship Award Recipient Western Direct Insurance was at the University of Saskatchewan's Edward School of Business this month to present Jacey Safnuk with the Western Direct Insurance Scholarship.Learn More
Gordon Norrie and Jeff Burke with Stampeders Jersey Western Direct Insurance announced today that it has extended its multi-year partnership with the Calgary Stampeders CFL team. Western Direct first announced its sponsorship of the Stampeders earlier this year in June. Learn More
Quote 4 Cures Cheque Presentation Western Direct Insurance is proud to present the Canadian Cancer Society with a donation cheque. The second annual Quote 4 Cures campaign raised $27,500 in the fight back against women’s cancers. Learn More
Western Direct Volunteers with Habitat for Humanity On November 2, Western Direct Insurance was in "full swing" with Habitat for Humanity in the community of Bowness in Calgary, Alberta. Learn More
Go Big! Be Part of a Winning Team Western Direct Insurance goes BIG with the Calgary Stampeders Football Club in the recent production of our GO BIG – Be part of a Winning Team TV commercial. Watch as our rookie team of local Alberta kids take all the rights steps to be part of the winning team! Learn More
Quote 4 Cures For the second consecutive year, Western Direct Insurance has partnered with the Canadian Cancer Society to promote and build upon the success of our Quote 4 Cures campaign. During Women’s Cancer Health Awareness Month in October, Western Direct Insurance will donate $10.00 to the Canadian Cancer Society for every car or home insurance quote completed online, by phone or in person.  In 2012, WDI donated $25,000 to the Society. Learn More
Calgary Relay for Life Western Direct Insurance braved the cold Fall weather during the 12-hour overnight Relay For Life hosted by the Canadian Cancer Society. Throughout the night we remembered loved ones lost to cancer, celebrated cancer survivors and helped fight back with a $2,500 donation to the Society. Learn More
Western Direct Insurance Donation Through Western Direct Insurance and the help of friends and family, we proudly contributed $3,000 to The Kids Cancer Care Foundation of Alberta and took part in their Shave Your Lid For A Kid community shave. Learn More
Reaching out to help flood victims Western Direct Insurance along with our partner, The Canadian Cancer Society, join forces to help the community of High River, specifically those affected by the Alberta floods.  Learn More
Alberta Floods There are 25 Alberta communities in a state of local emergency, with thousands of residents unable to return to there homes. Western Direct Insurance share information to support those people affected by these Alberta floods. Learn More
$200,000 Donation to Alberta Flood Victims Western Direct Insurance is proud to announce that its parent companies Desjardins and Western Financial Group have teamed up to provide $200,000 to Alberta flood victims. In addition to the donation, both Desjardins and Western have plans in place to raise additional funds.  Learn More
Western Direct Insurance announces major sponsorhip of the Clgary Stampeders Western Direct Insurance is very proud to become a major sponsor of the Calgary Stampeders CFL team.  This is a positive alliance as Western Direct Insurance and the Calgary Stampeders both share a common thread in supporting the community. Learn More
Dog Jog 2013
The rainy, cold weather did not keep Western Direct Insurance from attending the Calgary Humane Society’s 13th annual Dog Jog The event took place in South Glenmore Park on June 2.  Find out more about the fundraiser walk and festival and how we got involved. Learn More
Western Communities Foundation's Support The Cause Walk The Western Direct Insurance Team proudly donned their red t-shirts and walked 5km in support of the Western Communities Foundation’s Support The Cause walk.  The team helped to raise funds towards local community projects and initiatives that Western Financial Group, our parent company, engages in. Learn More
Real Alberta Kids Western Direct Insurance takes a real hockey theme approach in the recent production of an integrated advertising campaign with a local feel.  Watch as our winning team of local Alberta hockey kids come together to put the puck in the net!  Learn More
Soup Sisters Donation Western Direct volunteered at the Soup Sisters Organization in Calgary and donated $1,000 on February 10th, 2013. We made 200 servings of soup that were delivered to The Doorway (youth shelter in Calgary). Who do Soup Sisters help? Learn More


 Super Bowl Alberta based Western Direct Insurance is getting involved in one of North America's largest sporting events by airing commercials during the Super Bowl.  Learn More


 Quote for a Cure
Western Direct Insurance presented the Canadian Cancer Society with a cheque for $25,000.  Learn More
  Western Direct Insurance, in partnership with the Canadian Cancer Society, will donate $10.00 per completed car or home insurance quote throughout the month of October.  Learn More
 Western Direct support the Calgary Food Bank

In continuing with getting involved in the community program, Western Direct Insurance joined efforts with the Calgary Food Bank in December to pack Christmas Food Hampers for those in need.  Learn More


Western Direct Insurance were title Sponsor of the 4th annual Foothills Medical Centre Cabaret, helping to raise funds for the Cardiac Hybrid Operating Room.  Learn More

 Western direct partners with University of Saskatchewan

Western Direct Insurance partners with University of Saskatchewan to give commerce students an edge.  Learn More